Audience profile

Audience Profile:

The target audience stated in the brief is a “a fun-loving 16-25-year-old mass market demographic”.

Class: middle and working class

Age: 16-25

Gender: female

Ethnicity: any

Psychographics:

This magazines genre will be entertainment as stated in the brief and will consist of celebrity gossip and fashion/beauty ideas. Therefore, the audience would have to be interested in celebrity culture and the use of star appeal on the front cover could help attract a larger audience. I am targeting a predominantly female audience and will therefore have content to do with the stereotypical psychographics in my magazine such as make-up and fashion. A psychographics of my target audience could be other entertainment magazines such as OK! or Cosmopolitan.